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Nike paints a World Cup horror picture in teaser

Bloated Wayne Rooney cooks baked beans in a caravan after a World Cup disaster in a new Nike ad teaser. Titled ‘Write the Future’, the clip features two Rooney’s neighbours on the caravan park talking...

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Social Media Marketing 2010

Thu 17 Jun, 2010 from 8:30am – 5:30pm Cavendish Conference Centre 22 Duchess Mews W1G 9DT, UK Cost: £95 Description Social Media Marketing 2010 will bring together leading brands and marketing experts...

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PR agency creates a social media 'Hall of Fame'

Highlighting the increasing importance of social media in brand marketing, PR agency Umpf has put together a list of the world’s best social media campaigns. From iconic brands such as Coca-Cola, Ford,...

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Another YouTube hit for T-Mobile

German mobile phone company T-Mobile have had a YouTube hit with an advert for the second time in quick succession. Featuring passengers at Heathrow Airport being greeted by singers, ‘Welcome back’...

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Aleksandr the Meerkat – an ambassador for affiliate marketing

Insurance comparison site Compare the Market struck gold with their advertising campaign Compare the Meerkat last year. Featuring a Russian meerkat Aleksandr Orlov, the viral ad campaign was praised...

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Viral iPad slap video at last locates the USP of the tablet

When Apple designed the iPad they had to work hard to convince many of it’s USP – those features that made it different from what came before. At last, someone seems to have discovered the true benefit...

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Google short film celebrates 2011 – and Google

“We made it”, proclaims Google’s short film charting the events on 2011. At the end of a film which references many of the terrible and memorable events of last year, the statement sounds like a...

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Direct from the digital monastery: how to promote a novel with £38

NMN recently spoke to Benjamin Myers, author of books such as ‘Richard‘ and ‘The Book of Fuck‘, about his DIY approach to marketing and PR, in particular online promotion and social media. He decided...

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